facebook-marketers Marketers Use Facebook Despite Believing It May Be Ineffective

Facebook remains the most popular social media platform among marketers, but less than half agree that it’s actually effective, according to Social Media Examiner‘s 2014 Social Media Marketing Industry Report.

Nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don’t think their Facebook posts make a difference or aren’t sure.

SEE ALSO: Facebook Engagement Is the New Focus Group

Twitter came in as the second most popular site — 83% of marketers reported using the microblogging service — while LinkedIn took third. Only 28% take advantage of Instagram while a mere 1% have incorporated Snapchat into their work. The top six platforms have stayed relatively steady since 2012.

The chart below, created by Statista, outlines some of the most popular social media platforms used by marketers:


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