SQUALLIM:
I help people work less for more!
Manager and business development consultant, I have successful career for several years. Since I was 19 years old, the undeniable proof that ambition and success have no age, and that by dint of will and perseverance the wildest dreams become possible.
As the years go by, reflection will mingle with fascination, revealing the real world of business. Exposing its realities, its mode of operation and its mechanisms.
One thing is sure, the business world is made for me and I don’t wait long to melt into it. Armed with dreams and ambition, I created my agency at just 19 years old, determined to conquer the world of direct marketing in Montreal.
That’s how Empire Graf-X was born in 2003. The adventure begins with my friends Henry, Stephen and then Denis before continuing the challenge in Casablanca from 2009 to 2013.
Back in Montreal, in a short time, with a lot of strategies and especially an original vision. A mixture of creativity and imagination added with an unparalleled pragmatism and will give birth to successful communication projects, which will soon give satisfaction to my clients who will achieve their goals in their business development.
I had the honor of working with big companies (Pepe Jeans, Rogers AT&T, Schwarzkopf, l’Oréal, Samsung, Desjardins, Banque Populaire du Maroc, Royal Air Maroc), but especially with small and medium-sized businesses that have trusted me, Among them Nutcache with whom I continue the adventure as specialists in customer success, Linkeo, Moroccan Cultural Center in Montreal, BTK lawyers, Momentum PR, Serrar Pharma, Salma Rachid, Les inqualifiables, Hotel Suites Lac Brome, Mawazine festival and the list is not exhaustive.
I’m moving on to another adventure. If the tittle changes, Business Development Consultant – Business Process Specialist remains the same, still as dedicated, still as true to my values, still armed with my qualities.
I have the solution to your problems, I am a customer success specialist.
You need to manage multiple projects and tasks distributed among professionals from different fields. Organize your customers and suppliers in one place.
Coordinate your teams and workloads or simply track time!
Contact me now ?
Simplement stupéfiant, Indescriptible tant les mots seraient vains Magie des créations entre mots et couleurs Oscillent entre art et virtuosité S'il ne fallait parler Que des créations, vous rateriez l'homme Un enchanteur aux harmonies subtiles Artiste aux visages déclinés à l'infini L'art de jouer avec les images et les mots Lui seul a l'alchimie de l'harmonie parfaite Il n' y en a un qu'un...Simo Squalli
" Mme Tazi, Directrice Marketing, Emaar Rak "
Je pouvais pas tomber sur mieux , franchement je suis très contente de t'avoir connu, et bravo tu fais un boulot magnifique.
" Kenza Lazrak, Make up Artist "
Grâce à M. Squalli, nous avons eu la grande chance de documenter le festival Mawazine au Maroc. La communication depuis le Canada fut formidable, et l'accueil à Rabat, remarquable. Merci !
" Sina, Directeur Général, Montreality "
J'ai beaucoup aimé travailler avec Mohamed SQUALLI. C'est un travailleur dédicacé qui m'a donné un excellent service personnalisé à des moments que j'en avais le plus besoin.
" Bodo Sidès, Directeur Général, Lunetz "
Mohamed Squalli a joué un rôle important dans la communication digitale des événements de Maroc Cultures. Il a assuré le suivi et la gestion des réseaux sociaux du Festival Mawazine et Génération Mawazine de façon professionnelle et continue ce qui a permis une augmentation et une fidélisation des communautés.
" Mounia El Khatar, Directrice Marketing, Maroc Culture "
Nous sommes particulierement fière de cette collaboration et heureux d'avoir trouvé une personne à l'ecoute de nos attentante, qui de plus fait toujours preuve de disponibilité.
" Yohann Jimenez, Directeur Général, Centre de Sécurité Privée "
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behaviorand providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.
Direct marketing is practiced by businesses of all sizes—from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line. The demonstrable result of Direct Marketing is the reason for its increasing popularity.
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affectiveresponse to marketing stimuli.
Companies such as Google, CBS, and Frito-Lay amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.
The word "neuromarketing" was coined by Ale Smidts in 2002
The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness. For this reason, the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity. The main reason is to inspire the desired reaction in person’s perception as deeply as possible.
Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, billboards and more recently, product placement. Ads are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or perception.
Promotion is one of the market mix elements or features, and a term used frequently in marketing. The marketing mix includes the four P's: price, product,promotion, and place. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Promotion is also found in the specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of acorporate image. Fundamentally, there are three basic objectives of promotion. These are:
- To present information to consumers as well as others.
- To increase demand.
- To differentiate a product.
The key to writing a successful ad is knowing who your audience are and what they want. You should already know your target market before you even consider writing an advertisement. You also need to be clear on what you can offer them and what you are trying to achieve.
Even if you are planning to write the advertisement yourself, you may find it helpful to imagine how you would explain what you want to a freelance copywriter. A good copywriter or agencywill always ask you to explain who your advertisement is aimed at and what you want them to do as a result of reading it.
A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information. For example, modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies.
Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Community management or common-pool resource management is the management of a common resource or issue by a community through the collective action of volunteers and stakeholders. The resource managed can be either material or informational. Examples include the management of common grazing andwater rights; fisheries and open source software. In the case of physical resources, community management strategies are frequently employed to avoid thetragedy of the commons and to encourage sustainability.
Mots clés : Promotion, Valorisation, Digital
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
An artistic director is the executive of an arts organization, particularly in a theatre company, that handles the organization's artistic direction, He or she is generally a producer and director, but not in the sense of a mogul, since the organization is generally a non-profit organization. The artistic director of a theatre company is the individual with the overarching artistic control of the theatre's production choices, directorial choices, and overall artistic vision. In smaller theatres, the artistic director may be the founder of the theatre and the primary director of its plays. In larger non-profit theatres (often known in Canada and the United States asregional theatres) the artistic director may be appointed by the board of directors.
Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.
In the process of planning the media planner needs to answer questions such as:
- How many of the audience can be reached through the various media?
- On which media (and ad vehicles) should the ads be placed?
- How frequent should the ads be placed?
- How much money should be spent in each medium?
Choosing which media or type of advertising to use is sometimes tricky for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Metropolitan radio stations present the same problems as TV and metro newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm's audience.
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